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The Trouble With Inbound Marketing

By on Tuesday, December 20th, 2011 | No Comments

Inbound Marketing is great. Or is it? Prospects call you. Cost of sales goes down. What a promise this inbound marketing makes! So what then, is the trouble? No, I’m not talking about ROI measurement. At least not directly. The trouble with inbound marketing is control. That is, you don’t have any control over who [...]

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The Hard Truth About “That Kind of Marketing Doesn’t Work”

By on Sunday, June 5th, 2011 | No Comments

On a couple of sales calls this week, I was asking questions to better understand marketing needs. You know, what have you done, what works, what didn’t. Without fail, every time I ask these questions, I get one response that truly irritates me. Thing is, this response is also a key indicator that my services [...]

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National Restaurant Association Review

By on Tuesday, May 24th, 2011 | 2 Comments

Yesterday I attended the National Restaurant Association’s annual convention at McCormick Place in Chicago. It was my first visit and Wow! What a monster of an event. My feet were pretty worn out after 8 full hours of walking and talking and sampling! There aren’t too many trade shows where you get free food and [...]

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How To Get More Sales From Existing Customers

By on Thursday, April 21st, 2011 | No Comments

The Number One most likely customer to buy from you is an existing customer. That’s a hard and fast rule. Yet too often, the focus is on new customers acquisition while major low hanging fruit is ignored. SmallBizWithKids readers know I’m all about low hanging fruit and leverage so when I saw that Inc. Magazine [...]

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Madison Small Business Marketing Success

By on Saturday, April 16th, 2011 | No Comments

This week I gave a presentation to a networking group here in Madison called the Badger Business Builders. The talk was titled “Pop Culture Marketing Genius.” The evaluation forms were excellent, and I got several requests for follow up discussions, so the talk was a success. In the talk I used two familiar quotes from [...]

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