Strategy Session

While it is true that every business has unique goals, opportunities and resources, it is also true that every journey begins with the first step.

Our first step is a strategy session. It is a fact-finding conversation, high level in nature, that focuses on the businesses goals, your plans and what’s working and what’s not.

Example discussion points:

• Where is the business at right now?
• Where do you want it to go?
• What do you do today to get sales?
• How well is your sales process working?
• What is your marketing plan?
• How well is your marketing plan performing?
• Strengths, Weaknesses, Opportunities, Threats (SWOT analysis)

Work Product: The work product from a strategy session can take several forms. For a few, the conversation itself can be the end. For most, a strategy document and\or action blueprint is the outcome.

The document and blueprint will recommend specific approaches to take in order to achieve your stated business goals and outline specific marketing and sales tactics to implement and in what order.

Marketing Bundles

In general, consulting and done for you services are very often tailored to the needs of the client.

Below are some example bundles of common offline and online marketing and social media services.

Custom Video & YouTube Branded Channel

1. Reality-style video Informercial for your business
2. Custom YouTube Background Graphic branded for your business

Local Search Marketing

1. Google Place page analysis and consultation
2. Claim Google Place page, Yahoo local listing, Bing local listing
3. Complete Place page, Yahoo listing, Bing listing
4. Universal Business Listing citation setup
5. Manual citation creation (e.g. Whitespark)
6. Review system setup
7. Review submission
8. Google tag creation and implementation
9. Google Boost ad creation and management
10. Ongoing Place page monitoring, citations and reviews
11. Setup promote coupons for local listings and/or citation sites

Direct Mail

1. New Customers or New Movers mailing monthly
2. Belated Birthday and\belated New Movers mailing monthly
3. Offer design and graphic set up
4. Monthly redemption reporting

Web Site Repair

1. Basic SEO performed on your existing site
2. Social media integrated where absent
3. E-commerce built out
4. Redesign recommendations as required

Customer Acquisition, Retention and Referral System

1. Automated Marketing System Lead Capture Gets You New Business and Repeat Business
2. 12 Professionally Written Newsletters, one for each month
3. One ‘coupon’ or ‘special’ per month sent to your customers

Mobile and Text Marketing

1. Make existing site mobile ready
2. Create mobile site/landing page
3. QR code campaign setup
4. QR code campaign monitoring and running
5. Create mobile coupon(s)
6. Mobile coupon campaign
7. Create and manage Hyper Local ad
8. Setup and manage mobile ad campaign
9. Set up text short code and mobile keyword
10. Set up and implement offline short code/mobile keyword promo campaign
11. Set up mobile list opt-in
12. Set up and implement text campaign
13. App creation
14. App submission
15. Mobile ad campaign planning
16. Mobile ad setup and implementation
17. Foursquare setup
18. Set up Facebook Places page
19. Ongoing mobile marketing monitoring, planning and implementation

Local Search Domination

1. One Professionally Written Press Release Syndicated online
2. Two Professionally Written Articles Syndicated online
3. Your Custom Video (Above) Syndicated to 21 web 2.0 sites
4. 4 additional keyword rich domains and 2 page websites

Twitter

1. Custom Branded Graphic on your Twitter Account
2. Your USP and bio optimized for social media
3. Content – 300 Tweets in first month as added bonus
4. Your Twitter Account Integrated to Your Website
5. Twitter account

Custom Ad Copy / Call to Action with Special Custom Report

1. Custom Call to Action and Unique Branding Graphic
2. Professionally written special report unique to your business that your customers want

Additional Services

1. Website building
2. Magazine and Newspaper article pitches and writing
3. Offline Promotional pieces and campaigns
4. Video creation and submissions
5. Article Marketing
6. SEO
7. Social Media Management
8. Pay Per Click Campaigns
9. E-mail Marketing, autoresponder sequences, etc.
10. Facebook Ad Campaigns