Archive for the ‘Sales’ Category


The Hard Truth About “That Kind of Marketing Doesn’t Work”

On a couple of sales calls this week, I was asking questions to better understand marketing needs. You know, what have you done, what works, what didn’t. Without fail, every time I ask these questions, I get one response that truly irritates me. Thing is, this response is also a key indicator that my services [...]

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How To Get More Sales From Existing Customers

The Number One most likely customer to buy from you is an existing customer. That’s a hard and fast rule. Yet too often, the focus is on new customers acquisition while major low hanging fruit is ignored. SmallBizWithKids readers know I’m all about low hanging fruit and leverage so when I saw that Inc. Magazine [...]

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Madison Small Business Marketing Success

This week I gave a presentation to a networking group here in Madison called the Badger Business Builders. The talk was titled “Pop Culture Marketing Genius.” The evaluation forms were excellent, and I got several requests for follow up discussions, so the talk was a success. In the talk I used two familiar quotes from [...]

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Find Profits Hidden In Your Business

Build it and they will come is the stuff of Field of Dreams, but the death of many, many businesses. Many business owners in lots of categories either never start or simply give up on marketing, advertising, customer acquisition and customer retention. This is great news for those of us who are committed to keeping [...]

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