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Dan Kennedy Confuses on Shiny Object Syndrome

By on Friday, December 30th, 2011 | No Comments

You can’t have it both ways when it comes to Shiny Object Syndrome “Millionaire Maker” Dan Kennedy recently followed Jeff Walker’s Product Launch Formula to launch his Dan Kennedy Game Changer DNA product online. In case you’re wondering, that product is a “system of influence,” essentially Magnetic Marketing or Kennedy’s version of Attraction Marketing, the [...]

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Small Business Productivity Tip

By on Friday, December 30th, 2011 | No Comments

This is simple, but be warned simple isn’t easy. (That’s a great tip in and of itself! Call it a bonus!) Productivity Tip Small business owners and self-employed people commonly struggle with “I have to do it all myself.” This is probably their number one challenge. So here’s an essential productivity tip that will allow [...]

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How To Overcome Price Objections: A Sales Psychology Lesson

By on Friday, December 23rd, 2011 | No Comments

Sell at a premium. Sell to value. Commissioned on margin. Overachieve quota. All clarion calls of sales people, sales managers, executives and small business owners. Here’s a way to overcome price objections and the psychology behind it. Recently, I was in a conversation with a CEO who claimed his team sells on value. When I [...]

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The Trouble With Inbound Marketing

By on Tuesday, December 20th, 2011 | No Comments

Inbound Marketing is great. Or is it? Prospects call you. Cost of sales goes down. What a promise this inbound marketing makes! So what then, is the trouble? No, I’m not talking about ROI measurement. At least not directly. The trouble with inbound marketing is control. That is, you don’t have any control over who [...]

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Match Message to Market for Sales Success

By on Monday, December 19th, 2011 | No Comments

Matching Message to Markets for Successful Selling. They say one is the worst number in business. One customer, one product, one distribution method. Over reliance on one is risky. The opposite is also true. All is just as bad, especially when it comes to identifying and pursuing your customers. Going too broad brings with it [...]

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