Archive for the ‘Marketing’ Category


Why You Need An Annual Marketing Calendar

Why a Marketing Calendar is Essential! While most small business owners and self-employed people have a system for keeping track of their schedules, their meeting agendas, to-do lists and daily calls, very few have a marketing calendar that helps them systematically drive their business forward on a daily basis—by planning and recording progress on new [...]

Read More...

PR Tips for Local Business Marketing

Press Releases are underutilzed by 99% of local businesses. There are two big benefits to press release distribution for local businesses. The first is SEO. Yes, you can and should, do SEO on your press releases. The PR sites are all rated highly by Google, Bing and Yahoo and your release will get indexed almost [...]

Read More...

Dan Kennedy Confuses on Shiny Object Syndrome

You can’t have it both ways when it comes to Shiny Object Syndrome “Millionaire Maker” Dan Kennedy recently followed Jeff Walker’s Product Launch Formula to launch his Dan Kennedy Game Changer DNA product online. In case you’re wondering, that product is a “system of influence,” essentially Magnetic Marketing or Kennedy’s version of Attraction Marketing, the [...]

Read More...

The Trouble With Inbound Marketing

Inbound Marketing is great. Or is it? Prospects call you. Cost of sales goes down. What a promise this inbound marketing makes! So what then, is the trouble? No, I’m not talking about ROI measurement. At least not directly. The trouble with inbound marketing is control. That is, you don’t have any control over who [...]

Read More...