Easy. Does is scare you some? If it does, then do it! Ralph Waldo Emerson said “always do what you are afraid to do.” (Emerson is amazing, he said something wise about just about everything, don’t you agree?) Fear of failure Fear of success Fear of change If you get some (or a lot) of [...]
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Ten Testimonial Tips
Whenever you sell, people take your claims with a grain of salt. However, when someone else says something about you, be it good or bad, they tend to believe that person more. Testimonials are the primary tool business owners and marketers use to overcome skepticism and reinforce claims. Thing is, many small businesses owners aren’t [...]
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