How To Make $3 For Every $1 You Invest With Birthday Marketing
3 to 1.
That’s a nice number, and while it is generally what you can expect, your particular results will vary.
Most people are thrilled to double their money, but we most often do better than that.
So what is our Birthday Marketing program?
Simple, we demographically target your ideal customer and give them a free gift certificate that’s good anytime during the month of their birthday.
We do this each and every month like clockwork.
And like clockwork, you get new customers.
Why does it work so well?
#1) We target your ideal customer: age, sex, income, neighborhood. We work together to identify your ideal customer profile and refine it over time.
#2) We give them a free offer.
#3) Unlike Groupon and other social coupon\daily deals, there is still margin in the offer for you.
#4) People truly appreciate a birthday gift. You will find that the people who redeem their certificates are some of the happiest, most pleasant customers which makes running your business more enjoyable.
#5) For birthdays, people come in groups. This point is particularly impactful for restaurants. Birthday tickets include more guests and have a higher average ticket because people tend to go “all out” for birthdays. So expect more appetizers, more drinks and more desserts.
In the restaurant case study below. The restaurant gets between 60 and 80 new customers each and every month!
The gift certificate redemption rate is well above 20%. When is the last time you got that response from a Valpak or other mailer?