They say you need to spend time working on your business rather than working in your business.

Well, lately I’ve been moving mountains and working in my business. I just got to the 100% stage on one project and am the 90% done stage on a second and it feels good.

I’m tempted to jump into the next ones that I have mapped out, but I don’t think that’s wise.

So what are the big projects? Well taking the advice of several individuals, an information marketer, a direct marketer, a realtor a mortgage broker, and a management consultant, I managed to put together a direct mail piece for a supply chain consulting company that I do some business development for. It drops in the mail tomorrow and I’m proud of the piece and I hope that it gets the phone to ring just once or twice.

This is my first attempt to “write myself a payday” that you see all these guys selling copywriting courses talking about – and yes it did take a team to put together. Props to Tony Millet, Joel Heyn, Cort Howard, Chris Monge and Tom Ribar! Props also to Thad Haderlie the CEO of this particular outfit for his belief and support of the project.  The folks at SquareOne Printing also did a great job in getting the piece assembled and mailed in just one week! That’s great.

The other big project is my new site, DistributionCenterRecycling.com. Tony Millet was the inspiration for this and again provided a lot of coaching and technical advice. I have a great widget, in terms of helping companies implement world class recycling programs at their warehouse and distribution centers. This site will be my 24/7 direct response vehicle to promote that vehicle. A little SEO, maybe some Adwords, will drive traffic, but definitely some PR for the Trades and some postcards to targeted individuals and we’re all set.

OK it’s late, time to clear the mind and veg in front of the TV for a while….